When you hire a fractional CMO, you need to make sure that you have the right budget to cover the cost of all the operational tools needed to communicate with them and allow them to complete their tasks. To help you in this process, CMOx CMO & software has compiled a list of 14 digital marketing tools that can provide your fractional CMO with the value they need to succeed. Finding the right fractional CMO for your company can be a challenge, but Authentic Brand can help you find the best fit for your culture and needs. With an experienced leader in place, your company can achieve higher growth and save money due to new technologies such as video conferencing, online software, project management tools and other methods that don't require a fractional CMO to be on-site or have office space in the building.
I have been a director of fractional marketing four times and I have learned a lot from my experience (and mistakes). It's important to remember that because your fractional CMO is “shared” with other companies from different sectors, they come to you with a new perspective. For the past three years, I have worked as a fractional CMO or marketing consultant for eight start-ups in the growth phase (50-300 employees). If you're looking to increase the strength and results of your marketing, a fractional CMO has the skills needed to provide your company with a single and powerful direction.
Assigning some of the following tools to your team members will offer more value as a fractional CMO:
- Video Conferencing
- Online Software
- Project Management Tools
- Social Media Management Tools
- Content Management Systems
- Analytics Platforms
- Marketing Automation Platforms
- CRM Platforms
- Email Marketing Platforms
- Search Engine Optimization Tools
- Pay-Per-Click Advertising Platforms
- Influencer Marketing Platforms
- Data Visualization Tools
- Data Analysis Tools
