Aligning your teams around their core values and executing meaningful interactions with your potential and potential customers is critical in today's rapidly evolving environment. A fractional CMO steps in, shapes your strategy and delivers results. If you're the CEO of a small business or you've done everything yourself, a CMO will help you reduce the weight and ensure that your plans are consistent with your goals. A fractional CMO knows how to help you scale your company through proven growth strategies.
In addition, they know how to create a unique marketing strategy for your company, your objectives and, most importantly, your customer. One advantage of hiring a fractional CMO is to gain employee loyalty without having to pay a full salary, in addition to benefits and bonuses. Here are eight situations where a fractional CMO might make sense for your organization and how you can make the most of this working relationship. Unlike a traditionally hired executive, a fractional CMO like me is ready to start working in a matter of days. This fractional CMO should also be able to guide you through the transition phase, so when he interviews you, ask him about his process and how he has approached this transition with other clients. If your sales team creates their presentations and does everything possible to find out the details of Facebook ads, you need a fractional CMO.
A fractional CMO will evaluate your current marketing efforts with a fresh perspective and extensive experience. If you hire a fractional CMO instead of a full-time executive, you'll save up to 50% and be able to hire the best talent. When hiring full time isn't an option, a fractional CMO can ease the workload of the person responsible for sales and marketing, allowing them to focus solely on sales, knowing that they have a team member dedicated to marketing support. In fact, a good fractional CMO should need a seat at the table; it's the only way to maximize the effectiveness of their work. It's critical that you have clear communication with your team about why you're hiring a fractional CMO and how this will benefit their success. A fractional CMO can be an effective mediator when sales and marketing (and sometimes engineering, production, or IT departments) don't work well in the same isolated environment. If your company is still too small to have a full-time marketing director (for example, you have two people in the marketing department who do their job well but don't have an executive-level vision), a fractional CMO is a good solution.
On the other hand, a creative fractional CMO must ask the right questions to help frame forward-thinking discussions. As with any service you outsource to your company, the fractional hourly rates of CMOs vary depending on the needs of the company.
