Hiring a fractional CMO is an excellent alternative for companies looking to save on the cost of a full-time CMO. Fractional CMOs typically work between 5 and 10 hours a week, providing guidance, advice, and strategic direction to members of the revenue and marketing team. They are much cheaper than hiring a full-time CMO and can offer considerable wisdom to small businesses. Part of the value equation of a fractional CMO is to consider how quickly the executive can make a significant difference in their company.
A fractional CMO reports directly to the CEO and focuses on marketing plans, building relationships with partners, creating marketing processes, developing the sales portfolio, and more. For best results, hire a fractional CMO on an advance payment, clearly describe your time, and set what the cost will be. The benefit of working with a fractional Authentic Brand CMO is more than the dollar-for-dollar cost savings. Chief Outsiders, with more than 125 fractional CMOs available, can help you find the right fractional CMO right now.
A fractional CMO is a key part of your executive team, prepared with first-class experiences and knowledge that they use to adopt a holistic view of your business. At the strategic level, a fractional CMO can develop marketing plans, lead competitive intelligence initiatives, identify and manage progress towards KPIs; in essence, create a marketing machine that you can trust. Unlike a full-time CMO, which can be very expensive for an organization, a fractional CMO is an excellent alternative since it allows the savings obtained to be used to develop the marketing team (for example, a director and a junior marketing professional) and accelerate the schedule for real results.
