As a company leader, you may be considering hiring a fractional CMO to help with your marketing activities. But what exactly is a fractional CMO and what are the benefits of hiring one?A fractional CMO is a marketing professional who works on an hourly or project basis. This means that their annual salary varies depending on their rate and the number of hours they are hired for. The role played by a fractional CMO will vary from company to company and from project to project.
Part of the value equation of a fractional CMO is to consider how quickly the executive can make a significant difference in their company. It should be noted that large companies can also take advantage of having a fractional CMO to help them execute their marketing activities, either as leaders of strategic projects or as sub-strategists of a CMO. The main advantage of this type of outsourced CMO service is that you can hire someone to participate as if they were a CMO, but without having to pay the salary of a full-time marketing executive. The benefit of working with a fractional Authentic Brand CMO is more than the dollar-for-dollar cost savings. These fractional CMOs “flying overhead” are much cheaper than hiring a full-time CMO and can offer considerable wisdom to small businesses. As a result, the fractional salaries of CMOs represent only a fraction of the cost of salaries for marketing managers.
An important distinction to be made in this case is that, compared to an external consultant, a fractional CMO tends to participate in daily operations as if they were an employee, unlike an external project-based consultant, who is often used as someone who comes from and often stays out of key decision-making activities. The main differences between a fractional CMO and a marketing director are the hours they work and the salaries they receive. Being a fractional CMO allows me to offer a cost-effective service with high added value to my clients, where I literally operate like one of their employees with aligned objectives. So, if you're looking for an experienced marketing professional who can help you achieve your goals without breaking the bank, then hiring a fractional CMO may be the right choice for you. With their expertise and knowledge, they can help you develop effective strategies and execute them quickly and efficiently.
